About the Product
UNDERSTAND USERS ON A SUBCONSCIOUS LEVEL
Most methods of studying user behavior on mobile devices, such as interviewing users as they navigate content or recording taps & swipes measure thoughts and behaviors that the user is aware of.
By only considering the conscious aspects of the user experience, you miss out on a huge part of what’s actually going on in the user’s mind.
Eye tracking gives insights into these subconscious processes that would otherwise go unnoticed by users and researchers. providing a more complete picture of how users perceive and interact with content.
EASY & COST EFFECTIVE
Run eye tracking studies from anywhere - participants take studies remotely, saving you time and money
Our eye tracking software is based on machine learning algorithms that run entirely the participant’s iPhone - no expensive hardware to calibrate and maintain
With our platform, it takes less than 5 minutes to set up a study and results can be viewed in your dashboard as soon as they become available