About the Product

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UNDERSTAND USERS ON A SUBCONSCIOUS LEVEL

  • Most methods of studying user behavior on mobile devices, such as interviewing users as they navigate content or recording taps & swipes measure thoughts and behaviors that the user is aware of.

  • By only considering the conscious aspects of the user experience, you miss out on a huge part of what’s actually going on in the user’s mind.

  • Eye tracking gives insights into these subconscious processes that would otherwise go unnoticed by users and researchers. providing a more complete picture of how users perceive and interact with content.

EASY & COST EFFECTIVE

  • Run eye tracking studies from anywhere - participants take studies remotely, saving you time and money

  • Our eye tracking software is based on machine learning algorithms that run entirely the participant’s iPhone - no expensive hardware to calibrate and maintain

  • With our platform, it takes less than 5 minutes to set up a study and results can be viewed in your dashboard as soon as they become available

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